HOLDZ® was born in 2000 from a climber's desire for a better indoor climbing experience. Founder Steve Goodair, with over 28 years of experience in climbing hold design and manufacturing, saw a gap in the market. He envisioned holds that offered a more realistic and engaging climbing experience, replicating the natural textures and challenges found outdoors, that could be translated to indoor climbing.
Driven by this passion, Steve embarked on a five-year journey, traveling the globe and shaping climbing walls of all kinds. He personally set countless routes, experimenting with various hold types and installations. This experience, combined with his design expertise, fueled his mission to create superior climbing holds.
HOLDZ® stands out for its commitment to innovation and collaboration. Steve works closely with leading route setters, incorporating their insights and needs into the design process. This collaborative approach has resulted in several industry firsts, including the introduction of PU resin, hollow-backed holds, and the first dual-texture designs 20 years ago in the UK market.