Pusher holds

History from the Gripped mag website, written by Noah Walker 2021:

Pusher is iconic. It is an accumulation of classics built for the world’s most dedicated rock climbers. Spanning over four decades of rock-wranglers, Pusher is the original. Pusher is Jared Roth.

According to Roth, Pusher began in an auto-body shop. “In the late 1980’s – early 90’s the first climbing gym in Utah was opened. This gym was called the Body Shop. This gym was a co-op and it was filled with climbers who came from all types of climbing backgrounds.”
“Back in the day there were not very many hold companies out there. After a while, people started wanting something else to pull on. David Bell’s mother is a lifelong professional sculptor, and this inspired young Dave to borrow some clay and start messing around with new shapes. The very first ones had no logos and were shaped from clay, then sprayed with adhesive varnish and sprinkled with sand, then molded.”
“Dave soon came up with the name for the new endeavor, and it was called Pusher. He wanted to create shapes that …………….

link to:
Pusher history - Gripped mag