Chouinard Equipment started in 1957/1958 and created a massive amount of awesome climbing gear!!! But in the late 1980s, product liability lawsuits put the company into Chapter 11. Former employees of Chouinard Equipment were able to purchase the assets of the Chouinard company, then changed the name to Black Diamond in late 1989.
At the start it was a continuation of what Chouinard was presently offering to the public, but quickly new pieces of gear were created while the entire lot was being rebranded, wow a lot of work!!! But the effort paid off as even today the brand name Black Diamond is carried on just about every climbers gear rack. In 1989 Black Diamond was located in Ventura, California, USA. In 1991 Black Diamond moved to Salt Lake City, Utah, USA. |
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